THE AZURE
Branding
This is a glimpse into the Mediterranean summer –for living slowly, looking good, and basking in the sun nonchalantly.
Selling a lifestyle and a product beyond the superfine aesthetics. The Azure is a brand specialized in 100% handmade head hammocks that are fully aware of human ergonomic needs.
Inspired by the Mediterranean summer, we created a unique wordmark that draws inspiration from vintage postcards and the comfort of a sunny summer afternoon lying in front of the sea. The sun —that is also a central element that communicate the brand voice across collaterals. Complemented with a vivid set of illustrations that radiate the vibes of beach, comfort, and enjoyment of life.
Taking you anywhere, anytime.
